Diana Mora
Co-founder; CEO

Diana Mora (she/her) is a local New Yorker and an industry change-maker with a background in building brands from the ground up. After spending nearly a decade working in marketing and building brands such as Glaceau vitaminwater, Vitacoco and Popchips, Diana knows how to ensure that brands resonate with consumers across every passion point. Having worked on Apothecanna, a cannabis-wellness brand, Diana has been in the cannabis industry for the last 5 years and continues to stay on top of the Cannabis conversation.

In addition to her extensive marketing experience, passion for wellness, and connection to community, Diana is the creator of one of New York’s cultural center points within nightlife known as Friends and Lovers, a community-first space and platform for emerging talent across various genres. Diana holds a BA in Psychology and  Masters in Nightlife (seriously)--where she developed a passion for music and social justice.